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Multifamily Housing Trends: 2024 will embrace innovation and community

January 10, 2024

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As 2024 unfolds, the multifamily housing market is witnessing a transformation driven by changing lifestyles, technological advancements and a desire for enhanced community living. 

From the rise of quiet buildings to the integration of smart home technologies, the industry is evolving to cater to the diverse needs of modern renters. 

One of the most prominent trends shaping multifamily housing in 2024 is the concept of quiet buildings. These designated structures within an apartment community offer residents a serene environment by implementing specific rules, such as the use of rugs on hard surfaces, limited noise levels and designated quiet hours. 

“Quiet buildings provide residents with a sanctuary away from the hustle and bustle of urban living. It’s about creating a space where they can truly unwind, improve their sleep quality, reduce stress and enhance their focus and concentration,” says Candie Guay, owner of Scottsdale-based Envida, a multifamily marketing agency. 

With the surge in technology, advanced portal software is also becoming a cornerstone of modern multifamily living. These platforms, such as Henri, Envida’s sister tech company, go beyond basic communication tools, offering a range of features including resident events, emergency messaging systems, social media integration and even pet-friendly initiatives like doggy playdates and contests. 

“This software not only fosters connectivity among residents but also enhances their overall living experience. It creates a sense of belonging and community, which is vital in today’s fast-paced world,” says Alana Millstein, co-founder of Scottsdale-based Henri, the choice community experience software for property management teams and residents. 

As interest rates and housing costs continue to rise, build-to-rent (BTR) properties are also gaining traction. These turnkey living spaces provide the benefits of a detached home without the responsibilities of property management. BTR properties offer residents the opportunity to enjoy the perks of homeownership without the associated stress, which is a convenient and attractive option for those seeking a more independent living experience.

“Smart home technology is redefining the way residents interact with their living spaces. It not only simplifies everyday tasks but also provides a heightened sense of security and control.”

And for those seeking a futuristic living experience, smart home technology integrations are on the rise within the multifamily housing sector. The integration of smart home technology is a trend that’s here to stay. Multifamily properties are increasingly incorporating advanced features such as integrated thermostats, security systems and appliances that can be controlled via smartphone apps. 

“Smart home technology is redefining the way residents interact with their living spaces. It not only simplifies everyday tasks but also provides a heightened sense of security and control,” Guay says. 

Post-pandemic, there’s a growing demand for more flexible leasing options. Multifamily properties are responding by offering shorter lease terms, co-living arrangements and flexible work-from-home spaces. This trend aligns with the evolving lifestyle preferences of modern renters, including the rise of remote work and digital nomadism. Flexibility is key in today’s dynamic world. Providing a range of leasing options empowers residents to tailor their living arrangements to suit their individual needs and circumstances.

In 2024, multifamily properties are placing a greater emphasis on building a sense of community among residents. This includes the creation of shared spaces like co-working areas, lounges, communal kitchens and event spaces. Property managers are also organizing community-building events and activities to encourage interaction among residents. 

“Community-enhancing features are essential in creating a vibrant and inclusive living environment. They promote social interaction, networking and a sense of belonging among residents. On the flip side, microunits and live/work units are also on the rise,” Guay says. 

Microunits and live/work units represent a response to the diverse needs of today’s renters. Microunits offer compact, affordable living spaces for residents who are in transition or exploring new neighborhoods. Live/work units, on the other hand, cater to those seeking a seamless blend of living and working spaces. 

“The trends we’re witnessing in 2024 reflect a deep understanding of the dynamic nature of modern living. By embracing these innovations, the multifamily housing industry is poised to provide residents with not just a place to live but a true home that enriches their quality of life,” Guay says.

The multifamily housing landscape in 2024 is marked by innovation, adaptability and a strong emphasis on community. From quiet buildings to smart home integration and flexible lease arrangements, property managers and developers are working tirelessly to meet the evolving needs of modern renters. 

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