Here at Envida, we offer creative and customizable management plans that showcase exactly what you’re looking for in a social media strategy. Based on your property’s budget and goals, we offer add-on plan services like copywriting, video, IG Reels, influencer marketing, and so much more. In this blog, we’ll be focusing on the best type of on-site content and what you should be capturing.
What Should You Be Capturing?
We recommend thinking of content in terms of “a day in the life”. Be the eyes and ears for what’s happening at the property each day.
Capture things like:
- Resident events
- Pets, especially if your property has a “pet of the month”
- Team spotlights
- Vitual tours or room walkthroughs
- Progress photos
Tips & Tricks For Onsite Photography
- Look for symmetry so the photo is well-balanced
- Focus on one subject so the photos aren’t messy
- Embrace negative space to help with balance as well
- Pay attention to lighting, especially when you’re using flash versus no flash
- Don’t be afraid to take multiple photos and see what works best
- Don’t be afraid to stage the area/people for best results
Extra Pro Tip: When sending us all this content, be sure to give some details so we know who’s in the picture, what vendors are there, and what’s going on. This way we can provide additional info when posting or tag vendors so they will be more inclined to reshare.
Overall Content Best Practices
When applicable, always highlight the people over the food/decor at a property event.
Example: If you’re having a fun mimosa brunch, send us one picture of the decor and the mimosas, but please prioritize showing the people having fun with their mimosas. We want to show the audience that this is a fun, energetic, lively place to live.
Also, always pay attention to Fair Housing. Be sure to capture a mixture of people – men, women, different backgrounds, kids, families. We obviously want to be sure to show inclusivity at the property and take into account the different people that can live there.
Last but not least, make sure to tell people when you are taking their photos and mention that these could be used on social media. We don’t want to upset people, and we want everyone to know that there is a possibility these could be going public.
Thanks so much for joining us today to talk about content best practices and the photos that you can send when you’re on service with us! We are always here to help!