#TWISTINGTOWERSF

SOCIAL CAMPAIGN

MIRA SF CONDOMINIUMS

client

Designed by award-winning architecture firm, Studio Gang, MIRA SF Condominiums are an iconic addition the the San Fransisco Skyline. MIRA’s innovative structure needed to be relayed on their social accounts before even breaking ground. In order to distinguish themselves from competitors, reach target markets and portray their unique style on social, Envida developed a noteworthy campaign to generate buzz and attract buyers. 

goal

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CONTENTS

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Social Series

LOOK UP CAMPAIGN
#TwistingTowerSF

 

Instagram

GRID

 
 

CROSS PROMOTION WITH PR EFFORTS

PR HIGHLIGHTS

Featured in Dezeen, US architecture firm Studio Gang has revealed new renderings of a 4-story apartment building in San Francisco, which will feature reinterpretations of the city's "classic bay windows" spiraled around its exterior.

Studio Gang releases new twisting tower images, fishes for buyers, featured in Curbed San Francisco.

MIRA will be a seamless extension of the architecture - Designboom

SF's subtle changes carved into single city block according to San Francisco Chronicle

Jeanne Gang one of TIME's 100 most influential people of 2019

 

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#MIRASF

STORIES covers

Instagram

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#TWISTINGTOWERS

TWISTING TOWER STORY

Instagram

 

Social Ads

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Motion Graphics

Facebook 

COVER PHOTO

 
 
 

6 MONTH

RESULTS

THE BAR ISN'T 

THE ONLY THING

WE'RE RAISING

20%

of monthly inquiries said they learned about MIRA  from  social

140%

increase in engagement 

114%

increase in followers

MULTIFAMILY HOUSING MARKETING 

  • envida Instagram
  • envida Facebook
  • envida YouTube
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